Exhibition Displays

Are you ready for Spring Summer Exhibiting with Outdoor Displays?

2012-02-22T02:51:00.005-08:00

With the cold weather on its way out and the spring months just around the corner, are you ready for the Outdoor Exhibition season? It’s not too early to start planning your outdoor marketing strategies for the coming months.

POD is looking at the coming season to update our expanding range of outdoor display equipment. We have a comprehensive range of displays and furniture for outdoor events suitable for whatever the British summer has to throw at us! From outdoor banner stands for extra stability to flying banners to ensure your brand is noticed from afar, POD Outdoors has an outdoor display to suit all types of outdoor events.

Check out our website for:

• Outdoor Banner Stands
• Instant Shelters and Branded Pop Up Tents
• Flag Displays and Flying Banners
• Pavement , Forecourt, A Board Displays
• Outdoor Event Furniture
• Large Format Banners

Huge Clearance Sale on Glass Display Cabinets

2012-01-04T03:31:00.000-08:00

January Clearance Sale on all Glass Display Cabinets, Trophy Cabinets & Showcases in Stock!

We are offering up to 30% off our display showcase cabinet prices. All cabinets displayed are in stock and available with free tailgate delivery ready for quick despatch.

The stock clearance display cabinets are available in a range of colours and sizes with fixed shelving. Some include lockable storage, lighting and cupboard space.

Click here to view the cabinets in our clearance range - stock clearance display cabinets.

Call our sales team for more details on our glass display cabinets and counters.

New Gantry Display System: - ConneX Gantry coming soon!

2011-11-23T02:09:00.000-08:00

One area of the modular display exhibition market POD is keen to expand is the
gantry and truss modular display components side. We’ve launched our new Crosswire Gantry and Trusswire Gantry to complement the Arena Gantry modular displays on our website.

The lightweight aluminium components in the new exhibition gantry are extremely strong, so exactly what is needed for large displays and events where featuring large products and a strong visual display is needed in an open space, exhibition hall or trade show.

The features of the gantry modular systems:

• Components in either straight or curved sections to create all manner of shapes and features and structures of considerable height.
• TrussWire frames can be folded flat for transportation, but the completed system is sturdy enough to hold lighting rigs, screens and products.
• Large format tension fabric graphics are easy to change, machine washable and economical to replace
• Quick to assemble, no spanners or screwdrivers required

For an adaptable versatile modular display solution, speak to the sales team about the new Gantry modular systems.

Modular Exhibition Displays in Minutes with Tension Fabric Graphics

2011-10-24T07:25:00.000-07:00

More in the POD Displays Modular range! The Tension Fabric System provides a cost-effective way to create large graphic walls that can be linked to create a whole exhibition stand or be used as single curved or straight large graphic panels.

Innovative Ways to use TFS Modular Displays

TFS PODS - Use this frame system for circular 'pods' that can be used as meeting rooms or break out zones, or alternatively just an attractively shaped graphic display. See examples of our TFS Pods.

TFS Tunnels - Use curved profiles to create a tunnel effect that can be used to provide branding over a product launch, or simply to create a walkway to guide your visitors around your stand. See ideas of our TFS Arches on our website.

The large seamless graphics are so lightweight and easily packed they can be posted to remote sites so that images can be changed without disruption to the exhibition stand or the retail display. The images can be single or double sided and illuminated from within the frame.

POD Displays Empowering Customers with Tablet Kiosk Stands

2011-10-19T02:14:00.000-07:00

The ability to control how a customer interacts with information is important for all businesses and many companies are discovering the benefits of touch screen tablet kiosks. Whether in a retail environment, in a showroom or at exhibitions and tradeshows, many customers are put off by a hovering sales person.

An iPad display stand will customers to choose how they engage, either with the sales staff or via your ipad to get the information they need about products or services. Empowering your customers, visitors or clients in this way can lead to an improved customer experience, increased visits to the store or shop and increased sales.

Kiosk stands are suitable for the iPad 1 and 2, Samsung Galaxy Tab, Motorola Xoom and all other tablet devices on the market today. And when the tablet is linked in to your CRM or main ordering system, the iPad Kiosk Stand becomes a secure way to keep customers and staff updated in real time.

New for POD Displays - Creating QR Barcodes

2011-09-12T06:57:00.000-07:00

POD can now create QR barcodes for your designs, digital prints and packaging.
QR codes are 2D matrix barcodes that can hold thousands of alphanumeric characters of information. They work similar to a barcode but can hold more information making them especially practical for small businesses.

QR codes can be scanned with an iPhone, Android or other camera-enabled Smartphones and allows you to link to digital content on the internet.

By allowing POD to create your QR code you can try out the many creative ways there are to use them for marketing. They are an especially useful at exhibitions.

POD can create a QR code for just £25. Scan our QR code and it will go straight to our website.

London 2012 Olympics only a year away - is your business ready?

2011-08-03T04:10:00.000-07:00

With just a year to go before the Olympic Games begin on 27th July 2012, is your business getting prepared for marketing and advertising next year?

While the big sponsors backing the London 2012 games are in full swing with TV marketing and advertising, have you considered what your small business can do to cash in on the Olympics next year.

It is a good idea to get your promotional activity organised for the next year early. Have a plan in place to capitalise on the increased buzz about the Olympics next year. Think how you can use local events to create excitement around the Olympics.

POD can help with all printing of graphics, display equipment and banners to help with all your promotional activity for the coming year. Read more about Olympics promotions here.

Maximum Exposure at Exhibitions with Indoor Flags & Flying Banners

2011-07-27T06:56:00.000-07:00

In a busy exhibition hall flying banners are a brilliant way to get exposure and increase your visibility. The quality manufacturing of these flags means they will stand up to the demands of constant use at exhibitions and trade shows. They can be set up permanently in receptions or car shows rooms.

Choose from various height flying banners, wing banners and feather banners with a cross base that can display single or double sided graphics.

The lightweight fibre glass poles mean these stands are easy to transport. And the quality printing will ensure that the graphics are bold and vibrant for maximum exposure. Indoor flying banners can be used in conjunction with banner stands to create eye catching displays.

The new indoor flying banners can be found in the banner stands section of the website.

POD Displays Increase Range of iPad Stands and Kiosks

2011-07-13T04:52:00.000-07:00

The range has been developed and expanded to keep up with fast growing demand for interactive kiosks to be used in conjunction with the iPad 1 and iPad 2.

The new iPad display kiosks provide a contemporary modern way to utilize your iPad and provide an effective solution to traditional PC based kiosks.

For additional branding and marketing opportunities, POD’s iPad range can be customised with logos and graphics to create a multifunctional point of sale kiosk.

All of our iPad stands are made from strong, robust materials and feature secure lockable devices to ensure that your iPad is safe and tamper resistant.

The new ipad stands can be seen in the Multimedia section of the POD Exhibition website. For further questions about iPad Stand Kiosk call the POD sales team on 01933 411159 for more information.

Transform your Gazebo or Marquee into a Promotional Tool

2011-06-22T07:36:00.000-07:00

Stand out from the crowd with an eye catching customised printed gazebo, the ideal solution for all events where an instant awning, event tent, canopy or marquee is required. Create an unrivalled advertising medium whether you are generally promoting your business at an event or just want to personalise your shelter for everyday use.

We can digitally print a design of your choice whether it’s your business name or website address on the valance or an advert completely covering the roof and sides of your pop up gazebo to promote your products, services or marketing message. However you choose to brand your gazebo, printing will create an unmatched visual impact that will make your instant shelter stand out and promote your company.

• Events – charity and fundraising events, rallies, county shows and fairs
• Market Stalls – market operators , retail applications, promotional activities in supermarkets
• Sporting Events – motorsports events, car, rally and road racing events
• Exhibitions – trade shows, craft and design fairs, emergency service stalls at exhibitions

Seeing Return on Investment from your Printed Gazebo

There are many advantages and benefits to purchasing a promotional printed gazebo for business use. Create a professional look , stand out from the crowd with a better image, and protection with you and your goods covered and protected from the unpredictable British weather. A professional printed event tent will generate more visitors, generating more sales, providing a real return on your investment.

Bike Racks New to the POD Outdoor Range

2011-06-01T02:03:00.000-07:00

The warmer months have arrived and the cyclists are out, so POD have included bicycle stands to the Outdoor range of external promotional displays and furniture.

Bike stands combine double side bicycle racks with branding and advertising opportunities for your business in the form of promotional header panels. The snap frame panels allow you to market your shop, services or promotions.

Ideally placed outside:

• Shops
• Cafes
• Pubs

The bike stands have wheels at one end to make moving the racks easier and simple to position close to your shop and in a location that will maximise the impact of your marketing message.

The summer months provide an ideal opportunity for country pubs to promote lunchtime specials and boost sales, by attracting cyclists into the establishment. Providing secure parking for bikes will make your shop or pub more attractive for cyclists making their visit a pleasant easy experience.

The bicycle rack stands are a double sided stands with an anti- corrosive base. The wide header panel provides branding and advertising opportunities that can easily be changed.

Graphic Display and Queue Management from One Banner System?

2011-05-23T08:07:00.000-07:00

POD is pleased to introduce the new Aero Roller Banner System to the banner stand range. Its a simple to use pull down banner system with variable height settings that can be used for a variety of applications.

The Aero banner system is a versatile modular display that is ideal for all types of indoor display application. This system can be used as:

• a standard display system for exhibition or presentations,
• an enclosure simply created by turning the two end banners in
• a queue management system for use with low level banners
• a flat back wall for large graphic display

The modular design makes it easy to expand the display by linking additional kits together. Its easy to transport and pack down and weighs about 22kg including the bag.

What can you expect from the Aero Linking Roller Banner Stand?

• 3 single sided pull-down roller banners mounted onto telescopic support posts and bases (2 banners 1000mm wide, 1 banner 1500mm wide)
• lightweight anodised aluminium components
• supplied complete with two mounting points for spot or floodlighting (lighting is not included)
• can be angled to fit a variety of display spaces
• supplied with carry bags

Choose from a choice of 3 fixed visible graphic heights: 1010mm, 1510mm and 2010mm. Call the sales team for more advice on the Aero Banner Stand

New A Board Added to POD Displays Range of Pavement Signs

2011-05-16T04:28:00.000-07:00

POD Displays has added another A Board to their range of pavement signs and outdoor signage. The new A Board – called the Signwalk is the most portable A Board on the market.

When it comes to effective Outdoor shop signs, simple is always best particularly if it needs to be moved around or brought in every night at the end of the working day. So what better choice for portability than an A board that has an integrated carry handle to move it.

The new Signwalk A Board has top hinges on the unit that are joined by a bar which acts as a carry handle when you need to transport it making it simply the most mobile A board we offer.

This A Board Pavement Sign is:

•suitable for indoor and outdoor use
•unit can be folded so images are on the inside for the protection of the images during storage
•plain white panels ready for you to add artwork to
•connector bar acts as a carry handle

Pavement displays are a year round outdoor and indoor solution for all your advertising and marketing needs. They are a key tool for shops, businesses, salons, cafes and restaurants that are all competing for business on a busy High street. The added flexibility allows you to change the message on your A board from month to month or even from day to day.

POD Exhibition Systems – Tell Us What You Really Think?

2011-04-18T07:33:00.000-07:00

We are pleased to now be able to give our customers the chance to review our company, service and products with the addition of eKomi independent customer reviews on our website.

We know that before potential customers decide to buy they want to know what the delivery time is and whether the product will be delivered after payment. Reviews influence a customers buying decision. So we’ve given everyone the chance to read past customer reviews to build up a picture about the level of service you can expect to receive from POD Exhibition Systems, by putting a link on the homepage of our website to the review centre.

What is more you can expect completely honest and open reviews from our customers. Ekomi the feedback company works on this process. Their website states:

“Ekomi runs an intelligent customer feedback service, generating enhanced customer trust by offering online retailers the opportunity of openly showing what their customers have to say about their products, services and customers the chance to say what they think.

The eKomi service cannot be manipulated and therefore it is totally trusted by consumers, generating both increased sales and helping to improve retailer procedures.”

So if you’re using our online shop to buy Exhibition display products, literature stands or stands, please free to tell us what you really think about our products and the standard of service you received from Pod. We only want to improve!

Exhibition Hire Furniture & Rentals New to POD Exhibitions

2011-03-23T03:46:00.000-07:00

POD Exhibition Systems are pleased to announce the launch of the new hire section the POD Display website. To provide complete support for companies exhibiting at shows and exhibtions, we now offer hire and rental to our customers.

The exhibition hire furniture range includes:

* tables and chairs for hire

* cabinets and showcases

* soft seating hire

* display panel hire

*counters and desk hire

Exhibition furniture hire is ideal for conferences, corproate hospitality events, road shows, product launches and private parties. We have thousands of items in stock for quick free, delivery to main exhibition halls in the UK.

While we understand many of our customers prefer to purchase exhibition stands, event furniture such as tables and chairs for hopitality can be a logistical headache for businesses to store after the show has ended. Plus we can take the stress out of transporting to venues across the UK.

Take a look at the exhibition furniture hire range on our website now.

Special Offers & Free Delivery on Folding Panel Display Stands

2011-03-07T04:49:00.000-08:00

POD Displays have launched an exciting offer on their range of Folding Display Stands. They now have a range of folding display panels in stock ready for quick despatch.

Panel folding kits are lightweight portable panels that hinge together to create a display stand that can be used for a host of different applications. They are Velcro friendly, easy to assemble by one person and easily fit into the back of a car. They have become a hugely popular product in the education sector.

Portable folding panel kits are an affordable way to create professional displays at conferences, exhibitions and in the school environment.

For just £119 + VAT, POD are offering a 6 panel folding display stand complete with header panel, carry bag and free next day delivery if ordered in stock colours. This price is one of the cheapest you’ll find on the internet.

Folding panel kits are available in a range of colours that are made to order, but can still be delivered in 4-5 working days. These display stands are an incredibly versatile method of achieving clear communication and effective advertising. And with POD Displays great deals on folding panel kits and desktop display boards and quick despatch times, they are a great value choice of display.

Make your Pop Up Stand Out with POD Displays Multimedia Pop Up Bundle

2011-02-28T03:23:00.000-08:00

POD Exhibition is offering a fantastic value for money Multimedia Pop Up Bundle. The popular 3x3 pop up stand incorporates a 19’’ multimedia screen to make your run of the mill pop up display stand really stand out with an audio visual display.

This outstanding bundle offer includes:

• 3x3 pop up frame
• lockable transit case with wheels
• digitally printed graphics
• screen mount
• 19" multimedia screen
• free literature stand

This basic package provides a value for money but the package gets even better when upgraded to our Standard and Ultimate packages that provide a veneer top for the transit case so it can be used as a counter, digitally printed graphics to brand your case and lighting.

Digital signage is a particularly effective method of audio visual presentation to provide a more compelling message than simple static graphics. You will have the ability to target specific groups of your audience with eye catching visual displays that they will remember long after they have left your stand.

Choose from curved or straight pop up to create a multimedia display that will make your exhibition a success. Call our sales team for more details.

Put your Apple iPad to Good use on a Balance iPad Display Stands

2011-01-19T02:40:00.000-08:00

POD Exhibition Systems have introduced a brand new product to their exhibition display range - the Balance kiosk to hold an Apple iPad.
The iPad fits into the solid acrylic panel on the Balance screen stand. This freestanding kiosk stand can be customized with graphics and logos to create a multi functional point of sale kiosk.

Particularly suited for exhibition displays, the Balance iPad screen display stand is an ideal unit for collecting visitor data on an exhibition stand or for a touch screen located next to a display. The security lock on the back keeps the iPad in your possession, whilst the aperture to the front of the unit allows visitors to use the touch screen to browse information or key in data.

The Balance iPad Stand is designed around an elegant gentle sloping panel with two shaped feet to ensure stability, even on uneven surfaces. It is an attractive digital signage solution ideal for exhibitions, reception areas and conferences.

The beauty of the Balance stand is the ability to customise it to show off your brand, logos, promotions or product information. The kiosk is available in various acrylic colours or can be branded with graphics a vinyl logo, or a clear pocket to hold a poster. A range of A4, A5 or DL size literature holders can be added.

The Multimedia Display section of our website has more information on the Balance iPad Stand. As this is a bespoke item, talk to the sales team with your requirements for a personal quotation.

New Point of Sale Display Product ‘Slottz’ into POD Shop Displays’ Range

2010-12-15T04:14:00.000-08:00

POD Retail Displays are happy to incorporate the new Slottz Display Panel System into their range of shop display products. Slottz is the new complete and portable eco friendly graphics displays system. It’s a new fresh and simple idea for point of sale graphics that can be erected in minutes.

The new Slottz Display Panel is an attention grabbing printed panel display to provide a 3D, 360 degree display unit is minutes. The lightweight but rigid PVC panels are printed with graphics, logos, brand, point of sale or product information and simply slot together to form a complete display stand that can be viewed from all angles.

The printed panels provide 2.8 metres of advertising space that can be set up anywhere in your shop, retail store or at your till point. This doubles the message space of standard roller banner stands, and allows you to position the display so it will be seen from all angles. Shelving and literature holders can also be added.

POD Retail Displays are consistently looking for products that are versatile, innovative and environmentally friendly. The benefit of the Slottz system is the versatility of the stand. The panels are interchangeable, expandable and so very easy to update without having to replace the whole system. The panels are weatherproof, UV resistant, highly durable and eco friendly.

Point of Sale graphics will really stand out with this cost effective display product. We can supply templates for setting up artwork and provide help with graphic design or artwork issues for the 3D panel display. We can also supply additional panels to your system with extra panel packs.

Call our sales team for more information on the Slottz panel system or pop into our showroom to see what can be achieved with Slottz.

Centro Modular Display System Takes POD Exhibition By Storm

2010-11-10T08:31:00.000-08:00

POD Exhibition Systems are pleased to announce the successful launch of the Centro Modular Display System.

It has exceeded all the expected criteria for an aluminium modular exhibition stand and become a stand that POD Exhibition is really proud to be actively promoting. The manufacturers have done an excellent job of re-assessing this product, and as a result have created an innovative, contemporary modular exhibition stand solution.

The success of the Centro range has been in part to do with the versatility of this excellent system and ease with which its assembled. With the wide range of kits available straight from off the shelf, this well engineered display stand with its extensive collection of accessories and the ability to easily pack down into purpose-made trolley bags for storage and transportation, really ticks all the boxes. The option to add LCD screens for comprehensive Audio Visual presentations adds to the systems versatility.

The accessories for the Centro modular system stand include literature holders, laptop shelves, poseur tables, and counters for complete flexibility. It is great to be able to provide a system that works well as a stand-alone display, as an alternative to the pop-up stand, and because it is a totally modular system, can be used to create custom stands from standard components.

One of the sales directors at POD, Vince Clifton said “Since launching the range in the summer, it has fast become our best-selling modular system. Clients are pleased with the prices we offer and delighted by the free 3-d CAD renders we prepare with each quotation. All units are kept in stock and our capacity for printing means we can offer a complete design-to-delivery service within a week.”

The Centro stands are supplied with optional spacer bars which can be inserted to create a gap between the uprights and the graphic. The new brand of Sapphire graphics supplied with the Centro System provides dynamic seamless images that are now even more cost-effective. Centro panels can also be combined to create larger custom exhibition stands or as a complete package solution within a shell-scheme as shown in our Centro Shell range.

For more information on the Centro Modular Stand range see our website http://www.pod-exhibition-systems.co.uk/category.aspx?c=Modular+Systems&ci=113 Or call our sales team o01933 411159 for advice on making the Centro System work for your next exhibition display.

Concertina Mobile Room Divider Panels new to POD range of Office Furniture

2010-11-08T06:30:00.000-08:00

POD Displays expanding range of products now includes portable mobile room dividers. These folding panel screens are a versatile option of room divider that can be used for a variety of purposes.

The popular room dividers seen in schools and offices are sturdy panels with aluminium frames. They are available in a choice of two different fabrics – nyloop and woolmix fabric in a range of colour options.

The range also now includes Easy Clean folding panels. These mobile room dividers are covered in a high performance fabric called Intervene. For public sector environments this is the perfect solution. It has unique properties that make it anti-bacterial, anti-microbial, stain resistant, waterproof, breathable, fire retardant and bleach cleanable.

Easy Clean Concertina mobile room dividers are the best choice to provide long term performance in health care environments such as doctors surgeries, medical centres, hospitals, waiting rooms and consultation areas.

For a really flexible, versatile solution to office partitions these panel screens can be used as temporary walls and office room dividers. A cost effective solution that is ideal for dividing up large areas, partitioning off office space and privacy screens.

All the new folding panel screens are portable, on castors for easy maneuverability and storage in a cupboard or corner of the room.

Office Divider Screens are available in a range of colour fabrics with different height panels. See the range in our Office Furniture section.

Best Value 3x3 Graphic Pop Up Kit

2010-10-11T01:53:00.000-07:00

The success of the Simplicity Pop Up Kit has taken POD Exhibition by storm. A few weeks ago we launched the brand new Simplicity range to meet our customers demand for a low cost, fast turnaround pop up stands.

The popularity of the 3x3 pop up stand has been attributed to the quick production of graphics and quality of the pop up hardware. The stream lined artwork process has meant that from receipt of print ready artwork we can have the pop up to our customers in two or three days. The Sapphire standard pop graphic material is ideal for quick printing. The very special Simplicity 3x3 Pop Up Kit includes:

• 3x3 curved pop up frame
• 2 lights
• wheeled case
• veneer counter top

During this very busy exhibition season, pop up stands are the industry favourite display solution for exhibitions and trade shows. Pop up stands are quick and easy to erect on site and a cheaper alternative to modular exhibition stands.

The versatility of popup stands means that they can be used virtually anywhere. They are ideal for use at exhibitions, conferences, training events, sales meetings, reception areas, retail outlets or in public areas where you want to display a brand or message.

The Simplicity pop up kit from POD enables you to get up and running with last minute exhibitions and presentations, even if you have a short time scale in which to get everything organised. Our artwork studio can also help if you need guidance on setting up graphics and designing your pop up stand graphics.

Call POD today to order your Simplicity Pop Up Kit on 01933 411159.

New Literature Stands Added to Range of Leaflet Display Stands

2010-09-15T08:18:00.000-07:00

Added to their existing range of portable, permanent and wall mounted literature stands are a new line of acrylic brochure stands and rotating leaflet racks.

Literature stands are the best way to neatly and professionally display all leaflets, brochures and magazines. They are also an important way to create interest in literature that might otherwise go unnoticed on a counter top.

The new revolving literature display stands are the ideal solution for displaying leaflets and brochures where space is at a premium. They are particularly popular for libraries, visitor centres, tourist information centres, showrooms and reception areas.

The carousel rotating literature stands are extremely versatile, sturdy and available in different size pockets to hold all sizes of leaflets, brochures, magazines and literature.

Acrylic Brochure Stands

A complete range of literature display stands and brochure holders in acrylic for clear visible brochure display, information display and for use as literature dispensers. Our acrylic brochure displays are freestanding and can be positioned anywhere in a reception area, showroom or at exhibitions and tradeshows.

Acrylic is also robust material that ensures that the literature display stand up to the rigors of a public environment but is lightweight and easy to reposition.

POD Displays have also added another wall mounted literature display for modern contemporary environments. If features brushed aluminium supports and clear acrylic trays so that the whole leaflet or brochure is displayed. The Crest literature display is well suited for brochures and is supplied with acrylic dividers to alter the A4 pockets to 1/3 A4 sections.

Literature racks are the perfect accessory to add to your exhibition or trade show display. It will keep your stand organised by effectively displaying all your promotional literature. Freestanding literature stands are a really convenient solution for displaying printed information leaflets in conjunction with pop up exhibition stands. Many folding brochure stands collapse down into a sturdy carry case for easy transportation to events and exhibitions.

Whatever type of literature stands that you chose you can be confident that all are built with strength and durability in mind to stand up to the rigors of business life or a public environment. Call the sales team on 01933 411159 to find out more.

POD Exhibition Systems Introduces the Simplicity Range for Best Value Pop Ups and Banner Stands

2010-09-01T04:23:00.000-07:00

Simplicity is a brand new range of display products at more affordable prices, but with the quality customers require and demand. The Simplicity range combines exceptional quality guaranteed products including pop up stands and banner stands, at surprisingly low prices.

Cost Savings – Why?

Quality display hardware and graphics has almost been one of the most important factors for POD Displays. Cheap display stands fade, curl and don’t last do not provide customers good value for money, so they have always only supplied products that they can guarantee will last.

The Simplicity range provides this quality at a lower cost because:

• Different print process due to improved technology
• Superior graphic material
• 1 year guarantee due to non coated aluminium frame and lighter materials
• Streamlined artwork procedures, simple PDF to Print

This simply means that POD can pass the cost saving onto their customers whilst keeping high standards of quality and service.

The new range features a pop up stand kit that comprises of 3x3 curved pop up frame, 2 lights, wheeled carry case and veneer counter top for only £795. The kit can be upgraded to include a graphic wrap for your case for further branding and advertising and a literature display stand to neatly display brochures and leaflets. POD can also ensure a fast turnaround on this great value pop kit from artwork approval.

The new Simplicity Banner Stands also provide great value for money and is POD Exhibition Systems best value roller banner stand. It features a 1 year hardware guarantee, twin feet for stability, lightweight components, carry bag and free delivery to mainland UK.

For more information on the Simplicity range, please call our sales team or see the Exhibition Stand Special Offers of our website.

More From a Pop Up Stand with Pop Up Stand Configurations

2010-08-18T08:44:00.000-07:00

New Pop Up configurations mean you can get even more from your pop up stands from POD. Are you exhibiting in a floor space only and need an eye catching display that is visible from all angles?

Create different pop up stand configurations to form exhibition display stands for your next conference, exhibition or presentation. How? Several pop up frames can be combined to create affordable, bespoke modular exhibition stands that are reusable in different configurations.

Curved, straight and tower frames can be linked to form spectacular walled backdrops or complete island stand and sweeping S shaped displays using combinations of pop up stands.

One of the added benefits about pop up stands is that the frameworks are modular and different configurations can be broken down into smaller, individual frameworks if required, and can be easily re-configured in size and shape for future shows.

Island Pop Up Stand Displays

Island pop up displays are perfect for filling larger exhibition stand spaces and can be viewed from any angle. Large open floor spaces at shows can pose a problem, if all sides of the display are not visible.

Create a 3 sided or 4 sided display island that clients can walk around at your show. This pop up stand configuration has been created by linking three or four regular 3x3 size curved frameworks together back-to-back. The result is a striking graphic display option that can be approached from any viewing angle without unsightly framework being evident.

Our Pop up stand kits feature a number of pop up frames but prices also include:

• pop up frames
• digitally printed graphics
• wheeled and lockable transit case
• Free Zed Up Lite literature stand
• 150W floodlights
• Optional case to counter conversion.

POD Displays Going Green with Natural Bamboo Banner Stands

2010-07-28T04:13:00.000-07:00

POD Displays have been aware of the necessity for ecological responsibility. And in response to our customers growing desire for environmentally friendly products, we are promoting the ‘Natural Banner Stands’ range of exhibition and point of sale displays.

POD Displays have a strong focus on being eco friendly and have added an entire range of banner stands for the green conscious consumer. The environmentally friendly roller banner stands and tension banner stands are environmentally conscious display stands. They are ideal for exhibitions, point of sale applications, trade shows displays, conferences, farm shops and all events where an environmentally friendly solution is required.

A primary component of the Natural Banner Stand range is bamboo. Besides the biodegradability of bamboo, this fast growing raw material bamboo has more ecological qualities to offer. A newly planted bamboo sprout only needs two to four years to grow to its full size at a growing rate of up to a metre a day, and can reach a height of more than 30 m. As a result bamboo to one of the most efficient plant materials.

The Natural Banner Stand Range from POD Displays makes an unusual alternative to aluminium banners. The banner stands in the range are either constructed of renewable bamboo or pine timber from sustainable sources in Finland, where 100% of the banner can be recycled.

The natural structure of bamboo provides strong durability and stability, thus in terms of practical usage the natural banner stands in our range do not hold any disadvantages compared to a conventional banner stand. They all have the same ease of use, quick assembly and lightweight features of conventional banner stands, but with a low environmental impact. Also available in the range is a bamboo literature holder to complement the wooden banner stands.

For more information see our range of natural banner stands at http://www.pod-exhibition-systems.co.uk/category.aspx?c=Banner+Stands&ci=110

New Exhibition Floor Space Solutions – Arena 4 Gantry Systems

2010-07-07T04:42:00.000-07:00

If you are looking for an exhibition solution that is ideal for creating a contemporary modern and exciting exhibition display, showroom or retail display, the Arena Gantry system is a modular system with a difference.

These modular systems provide a powerful visual presence in any environment exhibition or retail environment and give your event a professional finish. Exhibition gantry are the framework for "Space Only" exhibition or trade show displays, whether you have a small, medium or large exhibition space to fill.

Features of the Arena 4 Gantry System

The Arena exhibition gantry system is designed to be highly functional and flexible to fit the space you have allocated. The modular systems can stand alone or work integrally with most environments.

A key feature of the Arena Gantry System is the quick and easy assembly of the equipment that are simply joined without the need for nuts and bolts. No tools are required making this a hassle free exhibition solution to construct on site.

The aluminium construction of the system gives exceptional strength and load bearing capabilities – a load bearing span of up to 6 metres and up to approx 100 kg.

The Arena Gantry system is complemented by cost-effective large-format fabric graphics that are easy to transport, easy to change and economical to replace. Our gantry systems can be used with different type of graphic panels, including fabric graphics, and in a choice of single or double sided options.

What can be achieved with an Exhibition Gantry System?

Powerful visual displays can easily be achieved with Exhibition Gantry Systems. The visual presence of the Arena 4 gantry system means it is well suited for displaying large products such as cars, motorbikes or machinery. The load bearing capability ensures that it is suitable for hanging plasma screens, projectors, lighting systems, backwall or overhead banners and products.

With our range of exhibition furniture we can include accessories and furniture with the same high end look to compliment the exhibition stand. The functional design of the Arena Kits are suitable for all different size floor space, and with the addition of digital screens and multimedia displays it is a floor space solution that will result in a successful exhibition.

New Contemporary Solutions for Reception Area Displays & Furniture

2010-06-30T03:21:00.000-07:00

To welcome your clients and staff to a modern, welcoming reception area, more is needed than a simple reception desk and chairs. POD Information Displays have a new range of reception displays, furniture and accessories that are ideal for small businesses to large corporate organisations to ensure your company is presented professionally and is welcoming to visitors.

POD Displays have been supplying an extensive range of display products for over 10 years. They have selected a range of office reception area solutions that are ideal for office fit outs, reception interior design, as well as hotel reception areas, entertainment venues, colleges, retail showrooms and lobby and foyer areas.

The modern solutions from POD are suitable even if you only have small office reception areas. The portability and compact nature of the displays makes them the ideal choice if space is at a premium. Some of our range includes:

Reception Furniture - Reception seating is an important aspect of a welcoming reception area, and a way to create a modern contemporary look. Our range of tub chairs, sofas and arm chairs are available in a range of colours and are hardwearing for high traffic public use.

Literature Displays – Freestanding, cable or rod suspended or wall mounted literature displays are a great way to create interest in your company brochures, magazines and leaflets and ensure a neat and tidy way of keeping reception areas clutter free. Promote products with leaflets that visitors can take away or read while they are waiting.

Digital Signage & Touch Screen Kiosks – To engage visitors and reduce the number of questions to reception staff, screens and digital information boards can inform visitors and allow staff to work efficiently.

Display Cabinets and Counters – Create interest in products or highlight achievements and trophies with glass display showcases, trophy cabinets and counters. POD have a beautiful range of display cabinets that will elegantly show off products and improve your customers perception of your business.

The first experience your clients and customers have should be a positive one, and our range of reception displays are designed to be an easy to use and cost-effective means of communicating clearly to visitors and your workforce and aesthetically pleasing to create a great display and good impression.

Retail Display Equipment That Attracts Customers

2010-06-09T03:34:00.000-07:00

As the retail industry is extremely competitive industries there is many aspects involved in becoming truly successful. An area that is often overlooked is the importance of visual presentation and the shop display units used to display your products.

Retail display equipment comes in all shapes and sizes, and depending on the size, style and scale of your shop, store, showroom or window display there are a huge variety of options to choose from.

To create displays that will get customers attention it is important to:

• Plan your design and create a focal point
• Display key items or important products at eye level
• Keep displays simple and appealing without overcrowding.
• Use proper lighting especially in window displays and display cabinets
• Ensure your display is visible from all angles with signage and point of sale graphics visible and clear to all.

To help achieve these goals choosing the right shop fitting and retail display equipment is essential. Shop display equipment affords you the opportunity to drastically increase sales if used to their fullest potential.

Display Cabinets – Glass display cabinets and counters are an effective way to display products in any environment. Available in a range of sizes, from budget to luxury, extra wide to rotating, you can find display showcases for shops or window displays. The addition of lighting in retail display cabinets and the benefits of additional storage for your shop make display counters ideal both practical and ideal to attract customers.

Retail Shelving – For a contemporary modern feel and an opportunity to display from all angles the use of acrylic cubes and glass shelved gondolas is an elegant way to attract interest in your products. Freestanding modular wall display unit shelving are suitable for a variety of products including fruit and veg, confectionary, magazines and non food items.

Merchandising Units – Slatwall is a common choice of retail display for both small and large shops. Slatwall gondolas and tiered merchandising islands are ideal freestanding units for retail shop floor displays and can be positioned where you need instead of relying solely on wall to wall displays. In queue merchandising units can turn wasted floor space into sales generating point of purchase area. Carefully designed queue management units present a lucrative opportunity for shop keepers to encourage impulse purchases while waiting to pay.

While there are many aspects involved in marketing and gaining customer loyalty, one of the most important is your visual presentation with the use of stylish retail display equipment. Creating dynamic displays will attract customers and help your business grow. POD Retail Displays supply all these shop display options and much more. For more ideas check out our website http://www.pod-retail-display-systems.co.uk or call our sales team on 01933 411159.

Buy Online Now Available on all POD Displays Websites

2010-05-10T06:53:00.000-07:00

POD Displays are pleased to announce the launch of e-commerce on their four new websites, POD Exhibition Displays, POD Retail Displays, POD Outdoor Displays and POD Information Displays.

POD Displays have been supplying quality exhibition and display equipment for over 10 years. They have become one of the leading suppliers in this industry, with an ever expanding range of display equipment consistently being added.

POD is a customer focused company and as such has always been eager to chat with customers on the phone about their display requirements. While this is still a key way of dealing with their customers, the need for quick and easy purchase of display equipment online was an area that needed to be addressed.

With hundreds of exhibition and display equipment products on their website, POD have developed a simple buy process to help customers quickly and efficiently purchase the display equipment they need.

Customers now have the option to browse and save their favourite items for later use, request a call back to discuss products, generate a quote for multiple items or buy and pay for products online directly. The dedicated sales team at POD are ready to process orders generated online, so all orders are dealt with effectively.

With the range of products available on the websites, there is a huge choice in sizes, finishes and options for much of the display equipment. The website makes it easy to configure products to specify the exact quantity, size and finish to quickly get the correct price. With our detailed product specifications, delivery options and frequently asked question information, customers can quickly get all the information they need about the product in just a few clicks.

POD Displays are confident that these improved systems will make the purchase of exhibition, retail and display equipment a simple hassle free process. The sales team are still happy to answer all questions about our extensive range of products and deal with your project individually if you are looking for exhibition stand design ideas and graphics. Call the team on 01933 411159.

Press Release - Expansion of Glass Cabinet Range

2010-04-14T01:57:00.000-07:00

POD Retail Displays Announce Further Expansion of Quality Display Cabinets Range

2010-04-14T01:54:00.000-07:00

Dynamic Display Stand Ideas for First Time Exhibitors

2010-03-29T01:49:00.000-07:00

Purchasing a new exhibition system can be daunting, and budget constraints and time constraints may leave you at a loss of where to start.

Purchasing an Exhibition Display - Where to start?

It is important to get an exhibition stand that:

• accurately reflects your business,
• effectively shows off your products
• catches the attention of passersby
• captivates visitors attention.

The key is to identify what you want from your exhibition stand. What are them main aims of attending the show or exhibition? Only then will you be able to decide what you need in the way of display equipment.

It is important to set a realistic budget. Bespoke exhibition stands are not cheap, but much can be achieved on a small budget. POD Exhibition Systems are a exhibition company that have a host of design ideas that have been created from stock modular displays. This keeps the cost down while still creating an exhibition design that is suited to your business.

Different types of Display Stands

There are a range of display options to choose from. From simple banner stands to large modular stands there are no end of display options for specific requirements. You may choose to attract attention with large graphic areas with bold pictures and graphics, or you may centre your display on media screens or it may be the shape of your stand that separates you from your competitors.

Identify key factors such as:

• What is the size of your rented exhibition space? Have you booked a shell scheme or space only?
• Will you need to use the stand again? How many shows are you planning to attend in the coming year?
• What essential equipment is to be included? Should your stand incorporate a meeting area, literature dispensers, audio visual displays, light boxes, and exhibition seating?

With all exhibition display stands the potential for a good return is greatly increased with lighting and accessories. There are a range of display accessories such as literature stands, counters, media screens that will compliment your stands. And a brightly lit stand will highlight your brand or company logos.

What to avoid when buying exhibition display equipment?

It is not cost effective to use low quality cheap graphics if you want to reuse your exhibition displays again in the future. These will fade, curl and will let your exhibition down. It is your stands graphics that will make sure your exhibition stand reaches its full marketing potential.

Do not cram your graphics with too much information. Your visitors will not remember anything if you bombard them with information overload. Simple graphics, creatively designed work best.

POD Exhibition Systems have been displaying exhibition equipment for over 10 years. We have created a range of dynamic display ideas for exhibitors to create portable, practical displays. Please call our sales team on 01933 411159 for free friendly impartial advice.

Digital Screen Multimedia Exhibition Displays on a budget?

2010-03-17T03:33:00.000-07:00

Attending an exhibition or trade show is the perfect platform for communicating with large groups of people and potential customers. Traditional methods of marketing and advertising at exhibitions are a proven effective method with graphic panels, posters and banners.

However in recent years a digital signage revolution has occurred with the power of audio visual displays to provide a more compelling message overtaking simple static graphics. This gives you the ability to target specific groups of your audience with eye catching visual displays that they will remember long after they have left your stand.

The ability of digital signage to provide a greater return on investment to your exhibiting marketing budget is continually being proven by both small medium enterprises to large corporate companies. There are a variety of digital solutions and many options even if your marketing budget is limited.

Multimedia screen display options

Freestanding kiosk screen stands – if you have an existing exhibition stand, pop up stand kit or other display, your budget may not allow you to replace it with a modular multimedia display stand. One option is to capture attention of passersby with an eye catching free standing information point that can be added to your display.

Freestanding screens can be used with an existing plasma screen you may have to cut down on the initial outlay. This gives you the option of being able to use the digital display kiosk after the show in your reception areas, showroom or offices.

Media banner stand – banner stands are the cheaper display stand alternative for exhibitors on a budget. POD Exhibition Systems supply banner stands that allow you to add a digital screen or LCD TV to the banner stand that will include printed banners and carry bags for a complete system portable system.

Modular multimedia display stands – POD Exhibition systems will can also help you to create a multimedia modular exhibition stand from ‘off the shelf’ stock systems that can be customised to create a practical, portable display that is suited just to you. This will allow you to use the exhibition display at different shows, exhibitions and events without having to purchase new display stands each time.

What can be achieved from a multimedia display?

• Enhanced customer experience
• Captivate your audience and keep them at your stand for longer.
• Build your brand by promoting your corporate logos, strap lines.
• Inform your customers of current times and schedules of your planned demonstrations.
• Highlight the usp’s and benefits of new products you are launching.

Multimedia displays stands, digital screens and media player hardware are an investment that will bring you real return, that can be used again and again. POD Exhibition Systems are experts in multimedia display option for exhibition stands. They supply all media hardware, screens and stands at competitive prices and help you get the most from your budget.

Buy or Hire Exhibition Display Stands?

2010-03-03T02:34:00.000-08:00

Are you having difficulty deciding whether to buy or rent your next modular exhibition stand? If you are planning your next event, it is an important decision to make, and one that should be based on your exhibiting strategy, exhibiting and marketing budget and your companies’ needs.

Why many choose to hire exhibition stand?

• Will renting exhibition equipment will be a more cost effective use of my marketing budget?
• Transporting of exhibition equipment is too difficult, so hiring a company to set it all up may be an easier solution?
• I’m only attending a one off event, so will purchasing an exhibition stand and accessories to go along with it be an unnecessary use of funds that cannot be recouped?

While these are all valid considerations, many of these factors can be overcome by purchasing exhibition stands.

1) Modular exhibition stands are not as expensive as you might think when compared to all the costs involved in renting of exhibition stands. Today there are a range of options budget exhibition display options. One solution is to choose modular exhibition stands from off the shelf systems that can be customised and reconfigured to suit different venues and exhibitions.

2) Many exhibition companies today have selected only the most portable and easy to use exhibition stands. These highly portable systems can be folded down into an easy to transport carry case that can be fitted in the back of an estate car. Pop up stand kits can also include a case to counter conversion that transforms your carry case into a practical counter to use at your show that can display your logos or brand.

3) If you are only attending a one off event, there are a range of budget display options that can be printed with cheaper graphics material for just one use. The success of your event may lead to further exhibitions in the future and you will have the exhibition equipment in place with no need for extra expense. Many of the accessories used on exhibition stands can also effectively be used in your reception areas, office or show room. For example portable literature stands can quickly be erected anywhere to display your brochures and marketing materials.

There are many additional benefits of buying exhibition stands. POD Exhibition Systems have been supplying exhibition display equipment for over 10 years. Talk to the team for free friendly advice about cost effective solutions to exhibiting and for design ideas for your next stand.

Promotion and Protection for Outdoor Event Displays

2010-02-10T07:46:00.000-08:00

Are you exhibiting at an outdoor event this year? Are you looking for ways to protect your products, staff and potential customers while at the same time drawing positive attention to your business? Instant shelters or outdoor canopies provides both protection and visibility at outdoor events.

If you are responsible for sourcing the outdoor displays for your use at your next outdoor event, have you considered all the benefits a branded gazebo can add to the success of your business?

Protect your Outdoor Displays

Outdoor events provide a unique challenge to exhibitors. There are many more factors to take into consideration when the event is outside, not too mention that you will likely have the weather to contend with. With an instant shelter you can protect not only your products but also your staff and visitors from the elements
An event tent will help you be prepared for unexpected rainfall, protection from the wind and the unlikely event in the UK of scorching sun. The marquees can include everything you need to complement or enhance your promotional tent and have a successful display. They can give you the reassurance of added security and stability with additional leg weights in the event of unpredictable weather, heaters, lighting and even guttering for rain water.

Promote your Outdoor Display

Instant shelters are a proven and effective medium of advertising. Whether you are holding your own event, exhibiting at a trade show or local event, a fully branded marquee with your brand and logos are a great way to draw attention to your business.
Whenever your canopy is erected your pop up tent instantly becomes a highly visible marketing tool and the combination of quality graphics, vivid logos or designs can create a lasting impression. This is especially important if you are a small business or sole trader looking for similar exposure as the larger companies also exhibiting. Printed marquees will promote your contact details and website address and generate more sales, making your purchase of a branded event tent a worthwhile investment.

Canopies are easy to set up and take down, durable, and are available in a size that you need. Attract attention from every angle to your event tent with flag displays that can be seen from a distance and draw added attention to your outdoor display.

Instant Shelters and promotional marquees and gazebos are ideal for use at:

• Exhibition and trade shows, country shows and markets
• Product launches & Promotional events
• Festival tents and catering tents
• Charities and fundraising events

POD Outdoor Displays have a range of outdoor event display options so you can be protected and prepared to promote your business at your next outdoor event.

Exhibition Design Ideas

2010-02-01T02:00:00.000-08:00

Are you looking for a more affordable option than custom built exhibition stands?
Do you need some new and exciting ideas for your next exhibition? Are you new to exhibiting, and looking for a place to start to make your show a success?

We have a range of design ideas and exhibition stand solutions that look bespoke, but have the price tag and quick turnaround of a simple modular exhibition kit. With the difficult economic climate and continuing pressure on already squeezed budgets, we understand that companies need exhibition stand design ideas that are practical and economical.

POD Exhibition Systems are specialists in taking stock modular display systems and transforming them to create practical, portable displays. All of our contemporary, up to date design ideas can be altered to suit your space at your next exhibition. They can be reconfigured to suit your specific needs for each show you attend.

In all of our stand designs we have taken into consideration the cost effectiveness of the stand, the portability and ease of use for our customers and the ability for it to be adapted to your ongoing needs. Our design ideas can be bespoke, in that they can include a range of equipment and accessories essential for successful exhibiting today. These include multimedia screens, literature stands, portable furniture and counters. With the addition of quality graphics, we can create stunning exhibition displays that will make your exhibition booth stand out from the crowd.

Our customers have found the switch from expensive custom built stands to modular systems, not only is a more economical solution to exhibiting, but also allows for a simpler more efficient process in planning your next exhibition. This allows you to spend more time on preparing for the show and makes the process of planning your next trade event easier knowing your exhibition stand can be reused and simply reconfigured. This is down to the simple way that our dynamic designs from off the shelf systems can be customised to a portable display that suits you.

Our team at POD Exhibition Systems are experienced in creating modular exhibition stands that suit the exact needs of our clients. We would love to hear from you, to find out how our design solutions along with your ideas can be used to create your next exhibition stand. Alternatively complete the exhibition stand design brief and send back to us.

Promotional Activity to Kick start the New Year

2010-01-06T08:34:00.000-08:00

With the country still in the depths of recession, many small companies and business are looking for a way to kick start the New Year and get a good start to trading. With more gloomy predictions, retailers are especially in need of getting the year off to a good start.

One way to do this is to take your products and services to the people rather than waiting for them to come to you. The visibility of your company can be increased by showing your presence to your customers and competitors. Promotional activity is even more important when you have new products and services to launch.

Promotional display stands are versatile and flexible method for all kinds of sales promotion activities. A quality promotional counter displays systems allows you to advertise and promote wherever and whenever you need to with the versatility to assemble and disassemble in minutes.

Portable furniture is the perfect solution for those who need a highly professional display for in-store promotion or marketing events. There are wide ranges of lightweight demo counters, promo stands or promotional counters that can be personalised to your counter display. The counter graphics can be permanently applied or be attached for removal or re-branding for later projects. Counter units are light enough to be transported easily to your event and can be assembled in a matter of minutes, folding down into a carry bag for easy portability and flexibility.

A portable demo counter or promotional display stand is ideal for retail sales applications, including in store sales promotion of products and food taster displays and sampling, at supermarkets, shopping centres, exhibitions, tradeshows and all public places. So why not take your business to the street and promote your services. The advantage of a high rise banners attached to your demo centre ensures that customers can be attracted from far away or long distances.

Handing out free samples, offering leaflets, talking to customers are all ways to stimulate interest in your company and promote your brand. POD Exhibition Systems have a wide range of demo counters and promotion units at competitive prices – everything you need for promotional activity to kick start the New Year.

Expanding Range of Retail Display Equipment from POD Retail Displays

2009-12-02T03:59:00.000-08:00

If you are looking for retail displays and shop fittings, POD Retail Displays is the site for a great range of retail display equipment. We can provide a range of shop fittings at really competitive prices.

For unique display equipment, POD has an ever expanding range of retail display products. Some of our established retail display equipments include:

• Glass display cabinets and cases – a display cabinet to suit all retail environments, whether you are looking for a display counter, show case or wall mounted display cabinet.
• Literature and Information Displays – from portable leaflet holders to floor standing brochure displays. Literature display stands are available in a range of sizes for all your promotional literature and brochures.
• Window Displays and Shop Front Cable Systems – cable mounted displays for versatile shop window displays, especially popular for estate agents, retail showrooms and gift shops.
•Portable Display Counters - innovative portable display counters, easy to transport and are ideal for use as freestanding promotional counters
•Display Shelving and In queue Merchandising Units – shelving units, acrylic cubes or hardwearing aluminium shelving units for retail displays. Encourage impulse sales and turn wasted floor space into sales-generating point-of-purchase area with in queue merchandising units.

Unlike many online companies, POD Retail Displays have a showroom where you can come and see some of the many display products that we supply. Whether it is a display cabinet or literature stand, you can get a feel for the type of retail display equipment that is most suited for your shop displays.

Quality retail display equipment and shop displays can help your shop drastically increase sales. They are great way to promote your merchandise, products or services. POD Displays also has a great range of other shop display retail equipment. Picture and poster displays, portable graphic displays and noticeboards are also available to enhance your point of sale graphics.

The Versatility of Folding Panel Kit Display Boards

2009-11-23T06:53:00.000-08:00

Display panel systems are one of the most versatile exhibition display systems. Display panels are also ideal for use in offices, schools and colleges or for your place of work. There are no loose components and no need for tools or special expertise; just unfold and clip the set of display boards together. Folding panel kits are great for:

• Exhibitions and trade shows
• education establishments, schools and colleges
• presentations and conferences
• office screens and room dividers
• shopping centre displays

School Display Boards

Display board kits are quick and easy to assemble and are a popular choice for schools, universities and colleges. Panel Display board are quick and easy to assemble and are a popular choice for end of term displays, careers information and graphics. Desktop School display boards are perfect for displays on your desk or counter, but they are still portable for easy transportation to different locations.

Modular Exhibition Display stands

A highly cost-effective way to exhibit, folding panel display kits, portable display boards offer one of the most cost effective and easy ways of exhibiting with the added benefit of being easy to transport. Panel folding kits are a lightweight yet robust display and can be set up in seconds, thus making the folding display board perfect for use on a small exhibition stand.

Foldable display boards are very easy to collapse and then be reassembled by just one person. Folding Panel Kits come in a wide variety of colours, so you can choose a colour that fits your company brand and colour scheme.

Portable Presentation Display Boards

For informative displays in shopping centres, presentations and conferences, POD Displays supply a range of presentation display boards. Visual aids, such as presentation and display boards, add impact to your message and folding panel kits are the ideal panel system for this purpose. Available in a range of styles, sizes and colours, our double-sided table top display boards ensure you’re getting maximum attention and maximum value from your panel systems. The boards accept graphics by simply adding Velcro attachments to the back of your posters or graphics.

Office Screens and Room Dividers

Display boards are a great solution as office dividers and screens. If you are looking to create a booth, separate an area for display purposes or have a display board as a screen to divide a room, tall display panel kits are a cost effective and user friendly solution.

For that extra impact in the showroom or office, jumbo display stands are perfect for displaying huge posters or charts. These large display boards can also be added to with extra panels to create a large back drop.

POD Exhibition Systems have a great range of colours and sizes of folding panel kits to suit all applications. Our prices include carry bag for easy transportation. Many of the standard colours are available for fast turnaround. All other colours can be made up within a week.

Using Literature Display Stands to Enhance your Companies Image.

2009-11-09T06:29:00.000-08:00

Literature stands are the cost effective way to easily market company literature, brochures and leaflets in an organised way that will also offer enhanced brand visibility and publicity.

Why have literature lying flat on a table or counter when you can elevate it and bring it to the attention of your customers? Literature display stands give a new dimension to its presentation and provide an on-the-spot solution for displaying your marketing materials. With the help of modern stylish literature display stands you can add a touch of elegance to your office corner.

Promote Retail magazines with magazine racks

Multi-pocket magazine racks, literature stands provide an easy way for marketing managers to display weekly or monthly publications, world news, journals, flyers, newspapers, books or weekly periodicals more visibly. Magazine holders are available in a range of different styles and include wall mounted magazine racks to portable magazine holders.

Literature stands create interest in your magazines and leaflets in places that normally go unnoticed. By investing in literature stands your brochures will make it into the hands of your potential clients and customers.

The market for literature display stands is endless. Suitable for corporate, reception, museum and retail environments, leaflet holders are the cost effective solution for enhancing your business image, logo, marketing message or services.

Enhancing your image at exhibitions with brochure stands

Portable brochure racks are ideal for displaying documents, corporate literature, brochures, posters and leaflets at your trade show, exhibition or event.

Lightweight folding or collapsible brochure racks provide portability and flexibility. Portable brochure holders can display of size option literature in both landscape and portrait display.

Product launches or conferences are also a popular venue for brochure stands. The ranges include static or portable styles, single sided or double sided and collapsing or folding types with most coming complete with transit carry bags for ease of use.

Public sector education with leaflet holders

Literature stands are also a good way to inform the public in areas like doctor’s waiting rooms, schools and colleges, museums, libraries and other public buildings

Literature display stands with attractively displayed leaflets and literature can be helpful in educating patients about health campaigns and diseases while waiting for the doctor. In travel agencies and tourist centres, brochure stands are used as good source of information for tourists planning a trip.

If you are looking for a literature stand why not speak to POD Exhibition Systems with their range of different models and budgets many with next day delivery!
We are an online company that provides a quality range of literature display stands; check out http://www.pod-exhibition-systems.co.uk

Can you Afford not to Exhibit During an Economic Downturn?

2009-11-04T04:30:00.000-08:00

Budget restraints, slashed marketing costs and a continuing quiet trading period may make you question the feasibility of your business exhibiting in this economic climate. And the decision to attend an exhibition will likely represent a significant marketing investment. So, should you continue to exhibit in financially tough times?

The simple answer is yes. Although this may mean certain cutbacks have to be made and you may not be able to afford a completely new revamped exhibition stand for your regular exhibition, exhibiting should not be ruled out.

For the majority of industries and markets the value and effectiveness of trade shows and exhibitions stays constant during an economic downturn. The overall attendance may be down on some of your usual exhibitions, but a core group of attendees cannot afford not to be there. To have face to face contact with this group, to showcase your new products or services is extremely valuable to your business and an opportunity you won’t want to miss.

The consequences of not exhibiting

While saving money in the short term, by not exhibiting companies often face negative consequences on the road to recovery. Not being visible at the exhibition can send its own message, as customers may begin to make their own conclusions. The implication of this can result in a negative undercurrent to potential customers. They may avoid doing business with you if they think that your business is in financial difficulty and may fail at anytime in the near future.

It can also result in customers no longer seeing your business as a key player in the industry due to the loss of momentum in branding. They may feel that your business has nothing new to offer.

Not exhibiting also means that you are missing a vital opportunity to have face to face contact with your existing customers. Losing this personal contact with current customers during such a critical time can be disastrous.

The benefits of exhibiting

Nothing can replace the benefits a company gets from attending a trade show or exhibition. There are few places you can get great qualified leads. Only at an exhibition can you benefit from face to face interaction with potential customers.

You will have an ongoing presence within your industry, while many of your competitors may not be there. This will allow for smooth continuation of your branding and position in the market. If you are looking for quality but cost effective alternatives to your usual exhibition stands, banner stands or pop up stands why not let POD Exhibition Systems help out with your display stands?

All Year Round Promotion with Digitally Printed Marquees

2009-10-12T02:46:00.000-07:00

Businesses have to make a living all year round and many companies participate in various trade shows and exhibitions that run all through the year. So how can you bring your business to the attention of potential customers?

Of course you could simply use a plain instant shelter or marquee to stake your turf amongst the other businesses, but how do you stand out from the crowd? Even in large exhibition halls, how will your company stand out in the competition?

The answer is simple! Use a custom, digitally printed marquee with your logo, company name, website address or phone number and products featured on the roof and sides for everyone to see.

All successful business and companies’ exhibit, hold events and run promotions at different times of the year, as they are essential to build your brand awareness and increase sales. Businesses displaying their products or promoting their services are often under the cover of their own instant shelter, marquee or gazebo. But you can maximize your exposure with a fully branded gazebo or promotional marquee.

So what are the benefits of purchasing promotional branded gazebos? A positive professional image of your business. Image is everything for customers and if your outdoor display stand looks good, then customers will presume that your services and products are also good.

If you are exhibiting at a large show, image is very important particularly if you are a small business or sole trader looking for similar exposure as the larger companies also exhibiting. Promotional marquees are a great way to get your contact details or website address known and show you are in contention with the bigger companies.

POD Outdoor Displays have experience in producing highly effective branded gazebos, turning a plain dull event tent into a brilliant advertising and marketing too. With amazing digital printing processes available today, we can supply a promotional marquee that will really stand out from the crowd.

How to achieve effective retail signage?

2009-07-27T07:51:00.000-07:00

Looking for ways to make your shop stand out from the rest? Retail signage is a key aspect of conveying your image to customers. Effectively displaying your identity, brand, promotions, services, message and company name can be achieved with quality retail signage. So are you getting the right image across to your customers?

Professional retail displays can be achieved effectively with a few basic display products. Basic principles apply to getting retail signage just right. These include:

• Keep it simple and don’t overcrowd with too much information
• Don’t confuse your marketing message and focus on the important message.
• Use quality images and graphics
• Make sure written text is easy to read

But how can you display your retail signage effectively? What products can you use to enhance your retail displays?

Window Displays

What are the benefits?
These can be achieved using cable and rod mounted displays that can be attached either wall to wall or floor to ceiling. Signs placed in cable displays can create a powerful retail display that will attract customers to your shop window. They are a versatile means of displaying your retail signage.
How can they be used?
Window displays are regularly used by estate agents, opticians, show rooms and reception areas. The versatility of these systems means that that they can be configured to include poster pockets, graphic panels and multimedia screens. A key to effective retail signage is to keep your information fresh and up to date. Frequently changing your displays is simple and easy to use with cable mounted window displays.

Light Boxes

What are the benefits?
Just as colour posters stand out more to the eye than black and white posters, the combination of light and colour has the power to grab the attention of potential customers, and are proven to be more effective than traditional posters. Illuminating your retail signage with display light boxes is a highly effective method of making your information stand out from the crowd.
How can they be used?
In places where you would normally have a traditional poster, use a light box display. Wall mounted light boxes are ideally placed behind the till point for point of purchase displays. Freestanding illuminated signs can display your brand or new product and be located throughout your shop so they are visible from all angles.

Pavement Displays

What are the benefits?
Effective retail signage can be achieved even before the customers are through the door. Pavement signs, A boards and swing signs can attract passing customers when they don’t look up at the sign above your shop or products in your window.

How can they be used?
Ideal to display your opening hours, promotions and sales offers, pavement signs can displays your posters and graphics. Place them outside your door or in location so that they can direct attention to your shop. This carefully placed signage can be placed to catch potential customers.

There are a host of other products that can be used to achieve effective quality retail displays. POD Retail Displays have a range of products to enhance your signage displays and make your shop stand out from the rest.

Tips for Exhibiting during a Recession

2009-06-29T03:09:00.000-07:00

As the recession doesn’t seem to be passing any time soon, now is the time more than ever too, focus on marketing, communicating with customers, generating leads and more than anything else – selling! Exhibitions and trade shows are a fantastic way to achieve all of these aims.

So what do you need to think about when exhibiting? How can you make your exhibition successful? How can you make sure your business will survive?

Establish a clear brand identity. If your identity as a company has a confused message or identity, there is a good chance your customers will be confused too. Exhibiting is a great branding exercise that will get your name seen and get people talking. Your logos, strap line, sales message and company name, can be promoted at exhibitions with the use of literature, banners, graphics and multimedia display presentations, so that your brand is clearly fixed in peoples minds.

Stand out from your competitors. In a crowded market, it is essential that you business stand out from the crowd. Everything can begin to look all the same at exhibitions, so make your business stand out from the crowd. This doesn’t mean that you have to spend a fortune on your exhibition equipment. However quality graphics and quality stands can really make the difference. It’s critical that you know what your competitors are doing, and also what they aren’t so that you can make your time at the exhibition successful.

Highlight your USP’s. Every successful product or service has unique selling points (USPs). It is important that you highlight the things that make them special. The biggest brands always emphasise their unique features, and this is the thing that will entice customers to buy your product over another companies. Is it the design that makes your product unique, is the ease of use, the appeal to the family market? If you don’t look like anything special, customers will naturally gravitate towards another company that does. In a difficult economic climate, your business needs every edge it’s got, so it’s a good idea to really play up all the positive and unique elements of your service or product.

Think like your customers. It is important to put yourself in the place of your customer. As the market changes and the downturn really takes hold, so do the needs of customers and the issues that they care about. And so must your messaging. Whether your customers are companies or consumers, everyone will be feeling the pinch. What does your product offer them during this touch economic climate? Will it save them money during a time when there’s not much around to save? Will it provide them with a little luxury, when it seems everything else is being taken away? If you really try and think like your customers and understand how to position your company to customers in relation to market conditions, it will definitely help you stay in line with what’s on customers’ minds.

Keep in touch with your core customers. And there is no better way to do this than at industry events and exhibitions. Competitors will be working harder than ever to poach your business, and your customers will be more aware than ever before of their buying power. Although expanding the business through marketing activities is essential, don’t lose sight of the need to retain your core customer base and establish and maintain good relations with them. Repeat custom is vital for every business too, so talk to your customers at the show and tell them that you value their business. Finding out what they hope to get out of the event will tell you what you need to change for next time.

Create a good impression. People make judgement calls based on early impressions. You might have a great product, but customers will see the effort you have put into your presence at the exhibition. Although it might seem basic, poor spelling, punctuation and grammar gives the indication of a lack of quality control, and a lack of effort on your part, so get it right. Check and double your literature and graphics, use quality exhibition equipment. Rather than cutting corners, make your exhibition budget work harder for you. Consider Modular Portable Display Stands over expensive custom built stands. Modular Portable Systems represent a far higher return on investment. These stands are less expensive, easier to transport, easier to erect and they can be reconfigured for larger or smaller events in the future.

In short, exhibiting can work out well for your company if you get it right. Don’t be tempted to cancel your plans to exhibit at your normal trade show or industry event. Business-to-Business trade shows are still recognised as the best place to find out what is happening in your market sector and to express your confidence in what your company has to offer. Why not let POD Exhibition Systems help you out with your display stands?

Get more from your exhibition budget with Pop Up Stands!

2009-06-17T07:17:00.000-07:00

Rather than slashing your exhibition budget, why not make your exhibition budget go further by investing in a pop-up stand display.

Pop up stands have become a popular industry favourite and are a great way to create a professional backdrop for exhibition displays. Pop-up displays are a great way for smaller companies to exhibit at shows and for larger companies to showcase individual products or services and promote your brand or message.

It’s the flexibility of the pop-up display stands that make it so useful to a wide range of businesses and organisations, including schools, charities, libraries and leisure centres. From full blown exhibition spaces to pop-up display banners for your reception area, pop-up display stands give you the versatility and flexibility you need.

Why choose a Pop Up Stand?

Pop Up stand are extremely good value for money. Pop-up display stands have a number of features which make them one of the best forms of exhibition equipment you can invest in. You can really make your budget go further when you purchase a quality pop stand with quality graphics that can be used time and time again.

If used properly with well designed graphics, they can form the backdrop to a launch or presentation as well as being the focus for an exhibition stand or trade fair. Invest in more than one pop-up display stand and you can link both the stands and the graphics for a bigger impact, or use them separately to distinguish one message or product from another.

What are the benefits of choosing a flexible pop-up display stand?

Save you time! – Exhibitions can be extremely tiring and when you are exhibiting you want to be last in to set up and first out at the end of the day. One of the biggest difficulties with many exhibition stands is the length of time and the number of people it takes to put them up. Pop-up display stands can be erected by one person, because of their expandable system. Graphics panels are held in place by magnetic strips and fasteners, all of which can be assembled by a single person.

Save you money! – Pop Up stands are versatile and flexible. The relatively low cost means of pop up stands over other exhibition equipment means you can still get on with effective high impact marketing without breaking the bank. If you buy a quality pop up stand that is built to last, these stands will certainly give you value for money as they can be used again and again.

Save your back! - Pop-up displays are lightweight and fold down into portable carriers. This makes them far easier to transport and store than traditional exhibition systems. The strong yet lightweight frame can easily be transported to and from your trade show.

Graphics for pop-up display stands are another way that you can make your exhibition budget go further. Pop Up stands usually come in one of several standard sizes, so we can reprint graphic panels for the same pop-up system. This allows you either to update particular panels for a new show or product launch, or to have completely interchangeable graphics which you can use depending on when and where you’re using the popup display.

POD Exhibition Systems specialises in exhibition stands and equipment that’s designed to make your exhibition or trade show a success. From pop-up display stands to modular exhibition stands, whether you’re exhibiting for the first time or looking to get more from your exhibition budget, POD can find the right solution. Call us to find out more about how we can help on 01933 411159 or e-mail us.

What you need for an effective Outdoor Display?

2009-04-20T07:29:00.001-07:00

Before embarking on an outdoor promotional event, outdoor exhibition or tradeshow or outdoor retail displays, there may be a few things you need to consider that will affect your choice:

The unpredictability of the great British summer

Will the display stand up to high traffic areas or lots of crowds

Ways to stand out from all the other generic display products

POD Outdoor has an extensive range of outdoor display products and equipment ideal for marketing and promotional displays in all weathers. Our outdoor display products are perfect for summer events, outdoor exhibitions and trade shows and promotions.

Outdoor display products are not only suitable for just summer events, but our outdoor range is equally suited for all year round retail applications. They also work well in large exhibition halls and large indoor events when you need to stand out from the crowd. For example our outdoor flags are a great way to be seen in a large busy and crowded exhibition hall as well as outdoor for all your promotions.

Our comprehensive outdoor range will allow you to create instant stunning impact at your event. Out Outdoor Display Systems have been designed to be highly portable, easy to use and practical enough to be set up in seconds. The flexible nature of our products gives durability but they are also strong and stable for unpredictable weather, frequent use and high traffic locations.

Options for effective Outdoor Displays

Branded Gazebos – What better way to be prepared for unpredictable weather than with an instant shelter, fully printed to promote your brand, logos, marketing message or products.

Outdoor banner Stands - Outdoor banners stands are durable hard wearing weather resistant displays that are an effective way to display your graphics. Outdoor banner stands are portable and sturdy, making them an ideal display choice for your outdoor graphics.

Flag Displays - For high impact, attention grabbing displays, feather flags, wing banners, flying banners, portable flag poles and event flags for maximum viewing at your outdoor display or exhibition.

Portable Counters - Portable counters that can be personlised to your corporate style with graphics that are either permanently applied or attached for easy removal for rebranding later projects. All counters fold down for portability and flexibility and are suitable as promotional counters at your outdoor event.

Display Barriers – Display barriers are ideal for queue management, crowd control and café barriers. Display barriers are ideal for defining seating use at your event and promoting your logos.

Just one of these effective marketing outdoor display products can enhance your outdoor event, a combination of these display options will make your outdoor display stand out and result in a successful event.

How to Choose a Retail Display Case

2009-04-06T06:19:00.000-07:00

Retail display cases, including showcases, display cabinets or display counters are a great solution for safely and securely displaying merchandise, trophies or any products. There are many uses for display cases, but the retail environment and reception areas are popular choices for presentation displays.

What to consider when choosing a display case.

Where is the display cabinet going to be situated? In choosing a display cabinet for a public environment, it is important that they are built to strict safely standards. Generally most cabinets on the market are constructed with 6mm toughened glass making them suitable for a retail or public environment

Does the display case fit in with existing furniture? Display cabinets should fit in well with the décor of your store or reception area. Common options for display cabinets usually include glass to glass cabinets, aluminum framed cabinets or display cases in a range of different wood veneers.

Do you need lights? Lighting can be the key to really making your products stand out in an effective and appealing way. Different types of merchandise need different types of lights, and most glass display cabinets come with halogen lighting, so it is best to check that these will be suited to your products. Any food usually needs encapsulated lights to insure food safety.

How large does the display case need to be? A glass presentation case crammed with products will not effectively show off your product and can put off potential customers. If you have a lot of products, why not consider an extra wide display case.

What type of display case?

Glass display cabinets and Showcases. Glass display cabinets are the most popular option for presentation displays. With the additional of lighting they can make your products or trophies really stand out. Glass display cabinets allow light to shine through and so are very practical for dark areas or environments with little natural light. They are secure with most display cases including lockable glass doors for security.

Display counters. Most suited for the shop environment and in store merchandising, display counters are low level display cases. They are all made with toughened glass for use in public environments.

Display cubes. Display cubes are popular as point of sale units, particularly in hairdressers, beauty salons, opticians, medical centres and dental practices. They are available in acrylic or glass and can be suspended on cables or rods or completely freestanding. The lightweight and strong acrylic panels and metal panel connectors ensure that the display cubes are flexible and lightweight but strong. The versatility also means that you can create your own shape with the display.

Wall display cabinets. For displaying products at eye level permanently, wall display cabinets are a popular option. They are suitable for home and retail environments and are an ideal way of keeping products displayed securely.

Portable display cabinets. Primarily designed for exhibitions, folding display cabinets are highly portable. These innovative folding showcases are completely flat packed and are simple and easy to transport and erect on site at your exhibition or trade show.

Do you need a specialty display case or do you have an unconventional space that you would like to display products in? Display cases can be bespoke built, often at very reasonable prices, so it is always worth measuring up to see if your display case can be custom built.

POD supply a fantastic range of glass display cabinets, tower showcases, shop counters and glass display cubes. They all suit a variety of purposes and are all available at very competitive prices. Here is a basic summary of some of the ranges of glass display cabinets we offer.

Elegant and Stylish Display Cabinets

Elegance Display Cabinet – The Elegance range is the range for you if you are looking for an attractive and stylish display cabinet to stand out from the crowd. The Elegance display cabinets are all round or oval in shape making them different from standard square and rectangle cabinets.

The functional lockable doors and elegant adjustable feet with the addition of hidden wheels in some of the cabinets make the Elegance display cabinets practical as well as aesthetically pleasing. The display cabinet market has very few cabinets that offer such a beautiful elegant display before the products are even in!

This range display cabinets also includes stunning freestanding revolving showcases and glass display units. These glass display cabinets solve the problem encountered by retailers of limited space to display their products. Gently revolving glass shelves ensure your products are visible from all angles.

Professional and Practical Display Cabinets

Premier Display Cabinets – The showcases and display cabinets in the Premier cabinet range have been designed to elegantly display your products and allow maximum light in to show off your displays.

The Premier ranges of display cabinets are solid cabinets that can include drawers or lockable base cupboards for storage. They are made with toughened glass making them suitable for public environments. With addition of halogen lights in the top of some of these showcases they are ideal for professional retail areas and show rooms to effectively promote your products. This range also includes extra wide display cabinets that offer excellent value for money.

Starline Cabinet Range – The Starline range is another practical and functional range of display cabinets suitable for a modern contemporary environment. These cabinets are all aluminium framed making them hard wearing and suitable for high traffic public areas. They are available in a choice of colours.

The Starline range of display cabinets includes wall mounted glass display cabinets, different sized display counters, jewellery counters and shop counters and a popular range of glass display cabinets and tower showcases.

Budget Busting Display Cabinets

Premier Lite Display Cabinet Range – Display Cabinets and showcases in our Premier Lite range are one of the most affordable display cabinets on the market. They are just one of our more popular ranges of display cabinets as they provide a perfect combination of quality, aesthetics, functionality and price.

So often when buying budget products you have to compromise quality. This is not the case with the Premier Lite range of display cabinets. They are light weight display cabinets that offer great value for money. The modern style, standard tempered glass, lockable hinged doors and the addition of halogen lighting in some of the display showcases make them suitable for a range of different environments. If your budget is tight, then the Premier Lite range of counters and display cabinets is the best option for you.

The Premier Lite range display cabinets includes wall mounted glass display cabinets, different sized display counters and shop counters and a popular range of glass display cabinets and showcases.

Exhibition Stands

2009-03-09T05:59:00.000-07:00

Surviving in today’s business world can be a struggle for many companies. And as so may sad statistics show, a large percentage of small businesses fail in the first year.

Small businesses that have survived attribute their success to effective advertising. However all companies have to be selective in the type of advertising they choose. Many advertising venues that have not been successful are because the advertisements did not reach their target audience. But a tried and proven method for a small business or sole trader to take their business to the next level is by participating in an exhibition or trade show.

Exhibitions are a fantastic way to advertise. Exhibitions are designed to promote small businesses and local traders. And because exhibitions can draw any where from a couple hundred people to thousands of people, it means that a small business can easily increase their business name, brand or product recognition by attending an exhibition.

If there is one downside to this however, it is that exhibitions usually have numerous businesses that are all in competing for the attention of the general public. How can your business overcome this problem? It is vitally important, when attending, an exhibition to make sure that your exhibition stand stands out from the rest. A professional, well designed quality exhibition stand will give your small business an edge against the competition.

Making your Exhibition Stand really stand out!

Quality is an important factor in achieving this. Cheap exhibition stands and low cost graphics printed on inferior materials will immediately tell a story about your business. It may be a temptation to look for ways to cut costs on your exhibition budget, but do not be tempted to do this with your exhibition display stands.

Choose quality exhibition display equipment that is accompanied by excellent graphics. Keep your exhibition graphics simple but eye catching. Pop Up Stands that are produced on quality materials will be more hardwearing and the quality of the colour printing will stand out and draw attention to your exhibition stand.

Compliment your exhibition stand with literature stands for your promotional leaflets and brochures, multi media players for your digital signage advertising and company videos and promotional counters for effectively taking enquiries and details at the show.

A company like POD exhibition systems can help you achieve all these aims. We have been supplying exhibitions display stands and exhibition graphics for over 10 years. We supply a great range of quality display systems yet at cost effective prices that won’t blow your exhibition budget! We can help you design a modular stand unique to your display requirements, and we can also supply everyday budget stands that will do the job and still look fantastic. We can even supply glass display cabinetsfor your stand. Whatever you need, you can be confident that we can supply it on time and on budget!

Live Event marketing at Exhibitions and Trade Shows

2009-03-02T04:58:00.001-08:00

Exhibiting at live events and trade shows is an essential part of marketing. As it can prove to be an expensive exercise, many companies hold back from holding live events during a recession. The truth is that if the right objectives are set right at the beginning and a good plan is set in place, exhibitions are the key to successfully introducing new products and building relationships with new and old customers.

For this to be the case, live events have to be properly planned, relevant and timely. Only then can your exhibition have a real impact for the growth of your business and provide you with a real return on your investment. So what are some good reasons for using live events?

• Launching a new Product

A live event, exhibition or trade show is the perfect venue for launching a new product. Create a buzz and excitement before the event about the new product. This is particularly important during a recession when time and money is short. People need a good reason to attend an event. The event can be a good way to drive traffic to a new a showroom.

• Building awareness of your brand or business

Many events are used for building awareness of your brand or business. The credibility of your business or organization in your industry or field can be enhanced with a presence at the right events and exhibitions. In an economic downturn it may be difficult to allocate a sufficient budget for this kind of marketing, particularly as this type of brand building may not have an immediate impact on your business and results are not always tangible. It will however put your company in a stronger position as we come out of the recession.

• Liaising with existing and potential customers

Developing and maintaining existing relationships with potential customer will go a long way in the future of your business or organization. Exhibitions are your chance to meet face to face, find out their needs are ongoing requirements from your services. This can be just what you need to take your business forward.

Live event marketing at exhibitions and trades shows has to be tailored to your businesses objectives. It is essential to design it with specific purposes in mind. It is not always easy to see a real return on investment, but setting key objectives at the start will help you to provide the benchmark for success or failure of your exhibition or live event.

Successful Exhibitions during a Recession

2009-02-09T08:43:00.000-08:00

During an economic downturn, the natural course is to cut your outgoings and often one of the first areas to get cut is your exhibition budget. The dilemma is this: Cut back on your usual exhibiting spend and direct resources elsewhere or spend and invest more in the hope of drumming up needed business?

Ask any company that has made it through a recession, and they will tell you the course that has proven successful during tough times in the past is to continue promoting your brand, products or business. As the so called ‘credit crunch’ continues, a good marketing campaign is essential to the success of your business.

So how can you ensure successful exhibitions during a recession? Exhibitions and trade shows give you the rare chance to get together with your customers, suppliers, manufacturers and industry professionals. There are so few opportunities today to meet with potential customers, exhibitions are your rare chance to meet face to face.

Exhibitions are the ideal environment for both obtaining qualified leads and developing existing relationships. Networking with others in the industry can be just what you need for fresh ideas, new directions to take your business and meeting business partners.

To make the most of your exhibition budget it is wise to pick the best event for your business. Research carefully all the options locally, across the UK and even overseas. If you are looking to attract a wider audience or a fresh potential set of customers, then events overseas should be considered. But carefully count all the costs to see if it will really secure additional business.

So once you have decided on your exhibition spend and chosen your event, it is a good idea to maximise your pre show marketing. Create a buzz about the exhibition. Promoting yourself to potential visitors is essential and there are a host of PR opportunities that can be exploited before you go. Press releases, newsletters, e-mail broadcasts and the event website are just some of the ways you can promote your presence at the exhibition.

It’s also important to make your stand as appealing to visitors as possible. Quality graphics and exhibition hardware doesn’t have to break the bank. Using existing exhibition equipment with updated, fresh looking graphics with your logos, brand or marketing message can be a way to keep costs down. Think about ways to entice visitors to your stand.

People visiting your exhibition stand need something positive to remember, particularly if they are going to pass it on to somebody that counts in their business before purchasing. Good impressions, maintaining good relationships and face to face meetings will make your exhibition work for you.

Staying Alive During the Recession

2009-01-26T03:46:00.000-08:00

It may be looking bleak out there but there are a number of things that you need to make sure you do – and don’t do – if you want to avoid suffering any more than you need to during the recession.

Staying alive
Make sure you survive and stay sane during the downturn by following our top tips

Be realistic
The biggest mistake any business can make at the moment is pretending that it is not happening or that it will all blow over – it is here and it’s happening right now. It is important to look at where you can reduce costs and ways in which you can be more efficient and reduce exposure to risk.

Don’t panic
Ideally, all activity needs to be focused and strategic and have a clear and measurable objective and outcome. Don’t just throw good money after bad unless you know it will work. That said, innovation is key now –if you have a product or service that can save customers money through, now is the time to get it out there.

Look for opportunities
There may be potential to merge or acquire other businesses or to pick up customers while others are not performing or sadly, cease to trade. The downturn is a great opportunity to try out new ways of working and driving new ideas, products and services out into the market.

Don’t be afraid to ask
While the banks are tightening up, some are still eager to lend to businesses with good prospects. Regional development agencies are actively seeking to invest and that business angels are once again looking for opportunities.

Be flexible
Allowing staff to work at home will help to keep them happy and motivated and may also help you to reduce costs as well – you might even need less office space

Keep in touch
If you don’t communicate, the assumption will be that you have disappeared or don’t want or need the business any more. Make sure you keep the drums beating and that all staff are fully informed of current strategy – silence will typically lead to negative assumptions being made.

Look after your customers
It is easier to sell to existing customers than to find new ones so make sure you keep in touch with customers and make them feel wanted.

Streamline your business
The downturn is also a great time in which to look at your business structure and the way it operates and look at ways in which you can be more efficient. Doing things differently might disrupt some staff but it could also re-energize the business.

Getting the best from your Exhibition

2009-01-20T02:00:00.000-08:00

Before the show, set specific goals and plan your exhibition stand to meet those goals. Tell people why they should visit you, making the most of the internet, pre-show PR and advertising and sponsorship opportunities. Train your staff before the show so that they are clear on the message you want to portray.

Brief your stand staff about what is expected on the exhibition stand and what you hope to achieve each day. Use an agreed system to spend the optimum amount of time with visitors to your exhibition stand. Use good body language whilst greeting people on your exhibition stand and don't forget good personal hygiene. Give your staff regular breaks to keep them fresh and attentive. Classify all prospective visitors to your stand, but be polite if they don't fit your ideals. Keep it all business, but remember they could all be a customer one day!

Consider using a Modular Display system instead of the universally accepted Pop Up stand or Banner stand. The aluminium construction of these systems makes for a strong, contemporary look and you benefit from the ability to re-construct the shape and size of your stand layout. Round or organic shapes stand out well from the regular square profiles of panels or shell schemes.
Multimedia sound and vision incorporated within the exhibition design is a fantastic way to attract attention to your stand whilst at the same time providing a source of relational information to entertain and instruct your visitors.

Why not use a flag, inflatable or flying banner above the level of your stand to attract attention of visitors from across the hall? You will need to get approval from the exhibition organizers, but the impact is often worthwhile.

Use directional signs and banners in the car parks and the corridors to direct traffic to your stand. They give an air of sponsorship to proceedings and get your stand into the mind of visitors before they reach the busy exhibition hall.

Don’t underestimate the power of illuminated graphics, light towers and moving images on an exhibition stand. Make sure the images are strong, colourful and impactful when viewed from outside the stand perimeters. A plain white or black background will make the most of your illuminated images. Never be afraid of “white space”.

Exhibition Furniture is an important part of your stand design. Don’t allow it to overcrowd your working space, interfering with your visitor flow. It is good to consider having a simple meeting area where you can take the weight off your feet for a few moments whilst meeting with visitors. Don’t make it so comfortable they won’t want to leave, or too imposing they won’t feel welcome. A reception counter staffed by a friendly, professional member of staff with a warm smile will go a long way to raising the profile of your stand. Buying portable furniture is often far more cost effective than renting.

Take lots of good photographs of your exhibition stand when you have visitors and feature it on your web site and press releases to let everyone know how well the show went.

After the show, de-brief your team, measure your results and follow up all leads. Make a note immediately of ways you think you could improve your performance or how the stand could be improved for the next exhibition.
How did the visitor footfall compare to your competitors?
Did the look and layout of the stand work as you expected?

Discuss changes with your stand designer or contractor while things are still clear in your mind.